Edilportale + Roofingreen: the development of branded products has started!

Edilportale invests in Roofingreen, the synthetic green startup

A green meadow, incredibly similar to the natural one and with the same natural soft sensation. An isolating system with great performances. An efficient draining system. A ventilated roof system, perfect to refresh the underlying environments and the ideal solution to insulate them in winter, respecting the energy saving cause.

All together in just one product and with a practical mounting system by fastening quads to form a unique mantle: that’s Roofingreen, the revolutionary patent on which Edilportale has decided to invest, willing to spread it all around the globe by acquiring the 20% of the share capital of Roofingreen S.r.l. 

The system – which is completely Made in Italy – was invented two years ago and it’s already on the market allowing people to combine energy saving, the ease of laying in operation, aesthetic and functionality in a single modular dry product.  The different modules – which can all be used outdoor – are useful to isolate and to clothe flooring and vertical walls with a grass finish that makes them unique. The result? A green mantle that can hardly be distinguished from a “real” meadow, with all the advantages of maintanance and durability, typical of industrial products, ideal both in case of residential applications, both in case of contracts and large projects.

A further 20% of the share capital has been acquired byItalgreen S.p.A. – world leader in the supply of synthetic green mantra dedicated to those who love sport and to designers – which is going to contribute to the launch of the modular system created and patented by Roofingreen.

The uniqness and complementarity of the sinergy between Edilportale, Italgreen and Roofingreen is explained by Mauro Paris, CEO and co-founder of Roofingreen: “an excellence in the world of Made in Italy – such as the innovative Startup Roofingreen, which was able to design, invent and create a system that combines functional characteristics and design – joins two italian global leaders: the Edilportale group (along with the online magazines edilportale, archiportale, archiproducts and archilovers) will give its contribute to the communication of the product world wide and to the creation of qualified contacts between professionals and customers willing to use our items in their projects; the Italgreen group will take care – thanks to its experience in the production of synthetic grass fields and its international commercial network – of marketing actions and will give its support to the installation of the product. 

“The sense of our participation in Roofingreen – comments Ferdinando Napoli, CEO e Co-founder of Edilportale – needs to be connected to a largest background of investments and participations that the Edilportale group has been carrying on for some years now. From our priviledged point of observation on the construction market, we are able to focus on products and businesses with a huge potential: we can increase their value with our services and contacts, going further from what is just “necessary”. This is what we believe in and that’s what lead us to take part in Impact Hub (an accelerator of business and coworking), Sayduck (augmented virtual reality) and Slowfunding (a web platform of real estate crowdfunding).

“In these years – explains Maurizio Gilardi, founder of Italgreen – we have seen the demand of synthetic green for contracts and houses increasing exponentially. We have been collaborating with Roofingreen for a long time and we believe in the market potential that this product (that we consider groundbreaking and innovative) can have in this market segment, most of all in countries in which we are already a reality, such as North and South America, Middle East and North Africa.

An eye on Roofingreen
Roofingreen was born in Turin from the multidisciplinary experience of a team specialized in architecture, construction and design. A team that found an answer to the necessity of innovation with a creative simple idea. Roofingreen’s initial idea considers the typical contemporary requirements of sustainability in construction, satisfying these needs with a product that changes the concept of a living space: a modular raised flooring for exterior for the covering of ventilated surfaces. The constant study of innovative solutions at a very low environmental impact lead to the design and the development of a product respectful of the modern architectural culture: it can be adapted to several applications, from a new building to a renovation, or a sustainable retraining. A patented product, radically new, focused on energy saving, which turns the idea of sustainable coverage into a wider concept of space. 

An eye on Edilportale
Edilportale.com is the first web portal entirely dedicated to the construction market and architecture, born in 1999 from the experience of engineers and architects pushed by the shared need of creating a single finder for building materials, businesses operating in the sector and technical and legislative guide lines connected to the world of architecture and design in Italy. Nowadays it is the most consulted web search engine in the building industry and it is considered a point of reference in this field by italian professionals and companies. It offers daily, free, punctual and detailed information, making the point also on regional issues, profiled on the construction world with researches and geolocalized contents. Addressed to professionals and businesses, it’s a tool that helps finding the way through news, updates, industry news, events and competitions, call for tenders and regulations. Edilportale’s heart is in its product archive, which includes technical cards and information, photo gallery, videos, catalogues and BIM libraries.

An eye on Italgreen
Italgreen is a business from Villa d’Adda (BG) which has been leader in the production of synthetic grass since 1983. Its products are completely Made in Italy. Point of reference for professional and amateur sports associations, it’s the first italian company which takes care of the complete service, from production to laying.

Moreover, it respects ISO 9001, ISO 14001, OHSAS 18001standards. As a result of this constant research process, Italgreen proposes different lines of products, connected to the sport sector, along with the world of design and up to every demanding sport of a turf and any application of interior or outdoor design; each product has different specific characteristics, which let the business achieve important excellence goals:

– the best national and international FIFA, Lega Nazionale Dilettanti, Labosport, SGS and  QS certifications;

– 10.000 fields created in the world;

– the design and realization of several stadiums for professional clubs of the most important leagues of the world;

– the creation and approval of the first 100% recyclable fields, approved by FIGC, FIFA, IRB e FIR. 

Italgreen’s success was made possible by its Research and Development group, constantly at work with specialized teams, university poles, trainers and athletes to study the best possible solution, always respecting the environment and the athlete himself.

Roofingreen on Archiproducts.com