After its success in New York during last year’s BDNY, the temporary exhibit dedicated to Puglia’s excellence in Design and Architecture comes to Milan with a new look and a focus on sustainable design.
Products, images and imagery of Design made in Puglia, in all its forms, ideas and materials represent one of the most recognized and appreciated values of Puglia: authenticity. Design made in Puglia is authentic and sustainable because it is inherent to the land it belongs to.
The temporary exhibition is organized by the Section for Trade, Handicraft & International Business Promotion of Puglia Region, with the support of the Regional Tourism Board Pugliapromozione. The aim is to invest in the export of culture & beauty, and craftsmanship skills knowing that these distinctive activities will support the consolidation of tourism.
Alessandro Delli Noci, Regional Councillor for Economic Development Puglia Region
“After our incredible experience in New York, where we put the spotlight on the ‘Made in Puglia’ brand, and the talent and excellence of Puglia designers on the international markets, the commitment of the Puglia Region in this direction is continuing and now extends to Milan Design Week 2024. Refinement, quality materials and the ability to innovate while remaining anchored to the traditions and history of our territories are the key components of Puglia design. This temporary exhibition, dedicated to the identity and sustainability of ‘Made in Puglia’ design, perfectly expresses these values. The initiative is part of a broader and more complex regional policy that aims, on the one hand, to support, promote and develop one of the most appreciated Made-in-Italy sectors, in significant expansion as shown by the growth in exports and, on the other, to strengthen and network the experience and skills of Puglia design, making ‘Made in Puglia’ an easily recognisable brand both nationally and internationally”.
Gianfranco Lopane, Regional Councillor for Tourism, Economics of Culture and Enhancement of the Territory
“Puglia is an age-old land traversed by centuries of history and art that have left their unmistakable mark on the imposing architecture: from the Classic Age to the present day, from the Romanesque to the Baroque: dolmens, menhirs, cathedrals, trulli and masserie witness the power of the local light and stones. Our purpose in Milan is to offer a journey through the region that reveals the perfect combination between a slow way of living and an amazing local artcraft, coming from past and innovating day by day”.
Vincenzo Maiorano, Co-Founder & Creative Director Archiproducts
“The region of Puglia is where we started and where our headquarters is located. The Milano Design Week is the moment par excellence during which we meet our community and celebrate the Brands, Architects and all the Professionals who choose us and make Archiproducts the global source for Architecture and Design. We are truly proud to see these two pillars of our company history merge in an ambitious and relevant operation such as Autentico.
On the occasion of last year’s BDNY, we created and developed an exhibition about Apulian design and excellence that conquered the hearts of New York. We are ready to support and bring to the attention the Region of Puglia and Pugliapromozione in this extraordinary moment of valorisation”.
The temporary exhibition aims at enhancing the creativity, talent, and story of seventeen Apulian companies and designers by showcasing a selection of design products “made in Puglia” and the brand new ‘Pop – Pottery of Puglia’ brand, dedicated to the preservation and promotion of Puglian ceramic art.
“AUTENTICO. Sustainable Design made in PUGLIA” is also a platform for reflections and thematic meetings: spanning design, tourism, contemporary art, and policies aimed at attracting creative talents.
The project and concept for the showcase have been created and developed by Archiproducts, the global source for Architecture and Design.
Brand Exhibitors:
Affreschi & Affreschi, Amura Lab, Artègo Artigianato Creativo – Gianfranco Conte Design, Bianco Cave by Fato Stone, Dimarmo, Erbolinea, Euroluce Light of Italy, IAPIGI, Le Ferre, Marra Pavimenti, Monitillo 1980, Parisi 1876, Paulicelli Collection, Pimar, SKIA, Studio Light Mariano, Trame di Pietra
