Milano Design Week, the most eagerly awaited event of the year, is upon us.
The 62nd edition of the Salone del Mobile.Milano promises new products, trends, and visions for the work and lifestyles of the future. The single-level exhibition format is back, as are the thematic biennials with EuroCucina and the International Bathroom Exhibition.
Along with the fair, the Fuorisalone returns to the design capital, showcasing great comebacks and new entries. More than a thousand special events are expected, including exhibitions and installations on the theme of “Materia Natura” — an exploration of design thinking, shaping and transforming, and contemporary societal concerns.
There will be plenty to choose from, especially for those who know what to look for and where to go! To help you find your way around, Archiproducts has once again made the perfect Guide!
We have selected the best brands and events at Salone del Mobile.Milano and Fuorisalone. You will find them all on the following pages, district by district.
Go ahead and plan your ideal Milano Design Week Experience, and let our distinctive yellow icons guide you through the fair and around Milano.
We have a couple of suggestions for you. First up, Aqua, the new water-inspired experience of Archiproducts Milano, curated by Studiopepe, awaits you at Via Tortona, 31. Aqua’s perfect match is Explora Journeys, the new luxury lifestyle travel brand launched by the MSC Group with the ambition to redefine the luxury cruise category. We’re thrilled to accompany a global player like MSC into the global design community.
But wait, there is more at Tortona! Come hang out with us at Opificio 31, alongside Regione Puglia and Pugliapromozione, for the “Autentico. Sustainable Design made in Puglia” exhibition. After its success in New York, the exhibition spotlighting the excellence of Puglia’s companies is now hitting Milano with a focus on sustainable design and the authenticity of the territory. We created and developed the exhibition concept for Regione Puglia.
This year, Archiproducts will also be in San Babila. Together with SACE — the Italian insurance-financial group under the Ministry of Economy and Finance — we will be at the new “Terrazza del Made in Italy” in Via Verziere, 11. The perfect place to discover how to buy, communicate, and export Made in Italy design, all with a spectacular view of the Milano Duomo.
Are you a Brand, an Architect, or a Retailer? Please meet us at our fair stand in Corso Italia S 20, after Halls 5-7. Discover the Archiproducts Trade Program, our consulting and design services, and our Digital Showroom for Retailers.
Milano Design Week also means Archiproducts Global Campaign. We continue to tell the story of our industry, its people, and that unique moment when a design idea becomes a new product. One Brand, one Designer, and one Product, together: the protagonists of the “Design is our Purpose” campaign. You can see it when you walk down the long entrance to the Fiera, in the Rho metro station, and learn about it in the Guide insert.
Have a great Milano Design Week, People of Design!
Enzo Maiorano
Co-Founder & Creative Director of Archiproducts
