At the Milano Design Week 2024, Archiproducts and Explora Journeys team up for Aqua, the new “water-inspired” Design Experience curated by Studiopepe.
With this partnership, Explora Journeys – the new luxury lifestyle travel brand launched by MSC Group with the ambition to redefine the luxury ocean travel – aims to inspire and connect with the Design and Architecture community alongside Archiproducts, the global benchmark in the industry.
The perfect setting for this collaboration is “Aqua. A design exploration”, the new interior design project where water becomes the inspiring principle, transforming and renewing the spaces of the Archiproducts Milano building, located in the very center of Via Tortona.
The Explora Journeys installation, curated by Studiopepe, invites visitors to walk and relax on the deck of a ship — an experience that blends travel and design, drawing inspiration from the ocean.
This occasion marks the launch of the new outdoor collection by Unopiù, an MSC Group partner and international reference in the production and distribution of outdoor furniture and accessories. The Davos collection, designed by Matteo Nunziati, will be exclusively featured aboard the second ship of the luxury brand, EXPLORA II, set for its inaugural voyage in August. This ship is the second of the six vessels making up the Explora Journeys fleet, all entirely constructed in Italy by Fincantieri, a global leader in shipbuilding excellence.
“We are proud to collaborate with a major group like MSC,” said Enzo Maiorano, co-founder and creative director of Archiproducts. “We share the idea that design is an extraordinary enabler of experience and that traveling by sea in design spaces is an important added value in terms of comfort, well-being, and inspiration”.
This partnership, culminating in the installation at Archiproducts Milano, extends across all major touchpoints of Archiproducts communication during the Milano Design Week.