“Design is our Purpose” is Archiproducts’ global campaign for Milano Design Week 2023, a multi-subject concept focusing on three fundamental elements for the Design world: Brands, Designers, and Products, who we unite every day. Thanks to photographer Alberto Zanetti we have been able to frame their synergy, and highlight the spark that strikes a Designer and brings their new idea to life.
Explore all scenes and view the selections on Archiproducts:
Photographer Alberto Zanetti
Millimetro is a wall lamp composed of a very thin circular reflecting disk to produce enveloping, warm light that spreads from below up to the ceiling. The LED module is placed above the disk and protected by a screen that projects uniform light without creating shadows. The lamp contributes to the definition of the surrounding setting through a continuous game of luminescent rebounds.
Compatta is a ceramic surface whose large slabs tell of the most primitive and raw aspects of nature, softened by three-dimensional plays of light. It represents the symbiosis between craftsmanship in rammed earthwork and technological innovation.
Photographer Alberto Zanetti
Photographer Alberto Zanetti
Dogma is a bookcase and room divider designed with the idea of playing with volumes and juxtaposing different modules to create a variety of visual effects. It is distinguished by the drop-shaped uprights that change the visual perception: the design becomes rounded and soft or sharper and narrower depending on the angle from which it is viewed.
The modular sofa Salinas has a predominant textile component that brings the typical refinement of the indoor world into the outdoors, increasingly shortening the distance between the two environments and creating continuity. The natural colors of each element make up a color range inspired by the exotic landscapes of the enchanting region of Salinas, Ibiza.
Photographer Alberto Zanetti
Photographer Alberto Zanetti
Commodore is a charming crystal highboard in striped or checked printed glass, tempered and glued 45°, with silvered base. The sliding doors run in transparent plexiglass tracks, whilst the slender legs are in glossy chromium-plated metal. Commodore is available in 2 versions, high or low, supplied with 8 mm. thick tempered extralight glass shelves.
The Vento armchair draws curved shapes inspired by nature. It has a very clean structure and the same element for both seat and backrest, but also a strong new voice that creates a cozy and very contemporary product. The meticulous selection of fabrics and colors enhances the design with unexpected beauty and an evergreen refinement.
Photographer Alberto Zanetti
Photographer Flemming Leitorp
Colle, the modular sofa, recalls the sinuosity of a hill, offering a soft and welcoming feeling that harmoniously reflects the relaxed atmosphere of Puglia and Mediterranean life.
The seat and back cushions rest gently, creating informal and comfortable seating.
A softness that is perfect for a relaxing living area.
The modular lighting system, Aria Infinita, manifests the original architectural approach of Zaha Hadid for the 10th anniversary of her collaboration with the Brand.
Sinuous lines and bold shapes are the main features of this light sculpture with a scenographic expressive charge.
Photographer Steve Double
Photographer Flemming Leitorp
Overlay is a precious lamp made of three different types of glass: the light tube is crafted from hand-blown glass; the concrete base is embedded with 3-4 mm glass shards for an attractive aesthetic element; and crushed glass is used in place of sand as the primary binder. A classic contemporary lighting sculpture with an extravagant style and clean geometric forms.
The new set-up for Archiproducts Milano, “Terra. Inspired by earth”, has created an immersive and sophisticated environment. Different textures and rich colors animate the space whilst creating a cohesive narrative, where design is the ultimate storyteller.
Photographer Alberto Zanetti
