ICE and Archiproducts join to promote Made in Italy

The virtual showcase is online and the deadline for participation will be extended

ICE – Italian Trade & Investment Agency – and Archiproducts join forces for the global promotion of Italian manufacturers of architecture and design products. At the heart of the collaboration is the development and creation of a genuine “Made in Italy” digital showcase on the Archiproducts architecture, design and construction platform. Its aim is to give maximum international visibility to sector companies and professionals.

The virtual showcase, already online, gives Italian companies the opportunity to trade in countries where Archiproducts has the strongest presence in terms of 2022 e-commerce sales (USA, Germany, France, Spain and UK). The campaign will be supported by an extensive online and offline marketing plan with the support of ICE.

The campaign, fully funded by ICE and Archiproducts, targets companies already on the platform as well as 100 new companies. It has already achieved its original goals in less than a month from the official communication. The deadline for joining the initiative will be extended.

“Archiproducts is a new milestone in ICE’s e-commerce promotion strategy, which has 21 agreements in 19 countries. The company stands out for its great added value for the development of the Made in Italy sector in highly dynamic markets,” comments Andrea Degl’Innocenti, Head of the ICE division – Digital Services to Companies. “A flexible sales model, logistical support for companies and technical assistance for professionals with BIM technology and augmented reality are just a few examples of how we will help participating companies.”

Enzo Maiorano, co-founder of Archiproducts, commented on the collaboration, “We are familiar with the valuable work ICE has done in recent years with global players like Amazon. Today we are delighted to be part of this project. We make Archiproducts’ expertise and network available to our industry and its companies. Every year, Archiproducts reaches 80 million users, distributed throughout Europe and the rest of the world, with the greatest interest in America and Asia. We can reach them and meet their design needs thanks to our platform’s digital solutions, which are constantly optimised for business development and direct sales. In this way, we support the global development of the brands that choose Archiproducts”.

Online promotion and the distribution of an on-line and hard-copy guide will continue during the Salone Internazionale del Mobile 2024, the world’s most important trade fair and meeting point for the furnishing sector.

In Italy, the furniture market, including lighting, has a turnover of almost 31 billion euros in 2022, a growth of +10% compared to 2021. In terms of exports, Italy ranks 4th with a 5% share of world exports for 15 billion euros, an increase of +12% over 2021.

In particular, the United States, the first benchmark market for Archiproducts, has been confirmed as the second largest market for Made in Italy products in 2022, with a value of almost 2 billion euros.

Archiproducts is the premier Architecture and Design network.

Every year, 80 million professionals and consumers from all over the world visit the platform to find inspiration, browse catalogues and discover materials and products from over 3,000 of the most important international brands.

Archiproducts stands out for its international brand reputation and for the quality of its digital solutions that communicates the originality, excellence and elegance of authentic Made in Italy products – ideal for attracting international buyers.

For further information:

Archiproducts Press Office [email protected]

Via Natale Loiacono, 20
70126 Bari, Italy

Showroom Milano Via Tortona, 31 20144 Milan, Italy

Showroom Bari Corso Vittorio Emanuele, 139/A 70128 Bari, Italy

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